Payola: How Jamaica exported its own cultural identity | MIDNIGHT RAVER


Source: Payola: How Jamaica exported its own cultural identity | MIDNIGHT RAVER

 

Montage of world currenciesA music once identified as the cultural seed of a spiritual Jamaica has been denigrated, impugned and exported to foreign lands all at the hands of payola.

I spoke yesterday to someone who I really respect within the world of reggae – an industry insider for more than forty years who had just returned from a short trip to Jamaica.  The one thing he stressed to me above all else was the fact that he just could not believe the sorry state of reggae within Jamaica.  From music videos to radio to live music, he said the quality of the music was deplorable and the message being sent was even sorrier than the sound itself.

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Source: Payola: How Jamaica exported its own cultural identity | MIDNIGHT RAVER

 

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